The business started in 2016 after I graduated from college and made gift products made from painted wood waste. In 2019, I participated in an innovation product competition, “Innovating Jogja.” It was bringing Bregada  (Jogjakarta palace soldiers) doll products as souvenirs from Jogjakarta. My product became one of the winners in the competition. Finally, an idea came up to make a typical Indonesian doll with traditional clothes and a specific Indonesian souvenir. So, in early 2021, I rebranded my products under the Citramata name. The name comes from two syllables that mean image and eye. So, the idea is a picture/visual, and the vision is the sense of sight. So, it can be interpreted as something beautiful worth looking at. Citramata is also represented as a souvenir.