An age-old custom of Aceh is the wearing of the sarong – for praying to tribal meetings and overall daily activities. Through his brand ‘Ija Kroeng,’ Aceh’s own Khairul Fajri aims to preserve this slowly disappearing tradition by creating innovative, trendsetting Acehnese Sarong designs. An example of this would be Aceh’s traditional design to the ‘Pinto Aceh Rasta’ Collection and the exclusive ‘Cap Sikureng’ Collection, including sarongs and trousers Chinese-collar shirts (a.k.a. ‘Koko’) and scarves.
Through the Ija Kroeng brand, Khairul Fajri aims to improve the welfare of the Acehnese and create a local business industry – by empowering the craftsmen, most of whom are graduates from Vocational High Schools and making production management that can bring about their prosperity.
Reviving the enthusiasm of young people to love and cultivate
the habit of wearing traditional fabric, specially songket and
woven cloth. The fabric production process has transitioned
from hand looms (Alat Tenun Kaki Tangan – ATKT) to nonmechanized looms (Alat Tenun Bukan Mesin – ATBM) to
increase production quantity. This change has influenced the
competition in selling prices at national and international levels.
The raw materials were then transformed into ready-to-wear
clothing, suitable for everyday activities, with color choices and
styles that follow current trends
Reviving the enthusiasm of young people to love and cultivate
the habit of wearing traditional fabric, specially songket and
woven cloth. The fabric production process has transitioned
from hand looms (Alat Tenun Kaki Tangan – ATKT) to nonmechanized looms (Alat Tenun Bukan Mesin – ATBM) to
increase production quantity. This change has influenced the
competition in selling prices at national and international levels.
The raw materials were then transformed into ready-to-wear
clothing, suitable for everyday activities, with color choices and
styles that follow current trends
Reviving the enthusiasm of young people to love and cultivate
the habit of wearing traditional fabric, specially songket and
woven cloth. The fabric production process has transitioned
from hand looms (Alat Tenun Kaki Tangan – ATKT) to nonmechanized looms (Alat Tenun Bukan Mesin – ATBM) to
increase production quantity. This change has influenced the
competition in selling prices at national and international levels.
The raw materials were then transformed into ready-to-wear
clothing, suitable for everyday activities, with color choices and
styles that follow current trends
Reviving the enthusiasm of young people to love and cultivate
the habit of wearing traditional fabric, specially songket and
woven cloth. The fabric production process has transitioned
from hand looms (Alat Tenun Kaki Tangan – ATKT) to nonmechanized looms (Alat Tenun Bukan Mesin – ATBM) to
increase production quantity. This change has influenced the
competition in selling prices at national and international levels.
The raw materials were then transformed into ready-to-wear
clothing, suitable for everyday activities, with color choices and
styles that follow current trends
Catalog
